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La Publicite Paneuropeenne
idioma: francês
Editor:
L'HARMATTAN, março de 2006 ‧
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34,91€
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portes grátis
SINOPSE
Avec l'abolition des barrières commerciales, l'internationalisation de la compétition et l'émergence des marchés transnationaux, les entreprises doivent revoir leurs stratégies en développant des "Euro-marques" fortes. La publicité paneuropéenne n'est plus seulement l'apanage des grands groupes. Comment la publicité paneuropéenne est-elle possible ? Quelles sont les différences entre les créations publicitaires télévisées nationales et paneuropéennes ?
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9782296003040 |
| Editor: | L'HARMATTAN |
| Data de Lançamento: | março de 2006 |
| Idioma: | Francês |
| Páginas: | 272 |
| Tipo de produto: | Livro |
| Coleção: | Recherches En Gestion |
| Classificação Temática: |
Livros em Francês
>
Literatura
>
Linguística e Filologia
|
| EAN: | 9782296003040 |
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