Jobs To Be Done
A Roadmap For Customer-Centered Innovation
de Stephen Wunker, Professor Of History David (Temple University) Farber e Jessica Wattman
Sobre o livro
Successful innovation doesn't begin with a brainstorming session - it starts with the customer. The truth is that we need to stop asking customers what they want ...and start examining what they need. This book argues that people purchase products and services to solve a specific problem.