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In Defense Of Negativity
Attack Ads In Presidential Campaigns
idioma: inglês
Editor:
THE UNIVERSITY OF CHICAGO PRESS, março de 2006 ‧
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SINOPSE
Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780226284996 |
| Editor: | THE UNIVERSITY OF CHICAGO PRESS |
| Data de Lançamento: | março de 2006 |
| Idioma: | Inglês |
| Dimensões: | 151 x 228 x 11 mm |
| Encadernação: | Capa mole |
| Páginas: | 218 |
| Tipo de produto: | Livro |
| Coleção: | Studies In Communication, Media, And Public Opinion |
| Classificação Temática: |
Livros em Inglês
>
Política
>
Política em Geral
|
| EAN: | 9780226284996 |
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