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How Brands Become Icons
The Principles Of Cultural Branding
idioma: inglês
Editor:
Harvard Business Review Press, novembro de 2004 ‧
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37,85€
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SINOPSE
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781578517749 |
| Editor: | Harvard Business Review Press |
| Data de Lançamento: | novembro de 2004 |
| Idioma: | Inglês |
| Dimensões: | 164 x 243 x 25 mm |
| Encadernação: | Capa dura |
| Páginas: | 288 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
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Gestão
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Marketing
Livros em Inglês > Outros |
| EAN: | 9781578517749 |
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