Green To Gold
How Smart Companies Use Environmental Strategy To Innovate, Create Value, And Build Competitive Advantage
Sobre o livro
Labels the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and sets out to assess their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. This book offers a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita.