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Global Advertising, Attitudes, And Audiences
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, outubro de 2010 ‧
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175,07€
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SINOPSE
This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780415875974 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | outubro de 2010 |
| Idioma: | Inglês |
| Encadernação: | Capa dura |
| Páginas: | 168 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Advances In Manageme |
| Classificação Temática: |
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| EAN: | 9780415875974 |
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