From Garfield To Harding
The Success Of Midwestern Front Porch Campaigns
de Jeffrey Normand Bourdon
Sobre o livro
Explores how front porch campaigns transformed candidate interaction with the public. In 1880, James Garfield decided to try something new: rather than run the typical passive campaign for president, he would welcome voters to his farm. Not only did Garfield win, but he started a new campaign technique.