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Foreign Languages In Advertising
Linguistic And Marketing Perspectives
idioma: inglês
Editor:
Springer Nature Switzerland AG, Janeiro de 2020 ‧
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SINOPSE
Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA).
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783030316907 |
| Editor: | Springer Nature Switzerland AG |
| Data de Lançamento: | Janeiro de 2020 |
| Idioma: | Inglês |
| Dimensões: | 148 x 210 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 253 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Literatura
>
Linguística e Filologia
|
| EAN: | 9783030316907 |