Digital Advertising In The Post-Cookie Era
Strategic Campaign Planning Across The Customer Journey
idioma: inglês
Editor:
Springer Fachmedien Wiesbaden, março de 2025 ‧
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SINOPSE
Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately.The authors demonstrate how this can work without cookies: developing a "Minimum Viable Persona" and defining campaign groups along the customer journey play central roles.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783658470999 |
| Editor: | Springer Fachmedien Wiesbaden |
| Data de Lançamento: | março de 2025 |
| Idioma: | Inglês |
| Dimensões: | 148 x 210 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 169 |
| Tipo de produto: | Livro |
| Coleção: | Business Guides On The Go |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
|
| EAN: | 9783658470999 |
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