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Defending Your Brand
How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks
idioma: inglês
Editor:
Palgrave Macmillan, outubro de 2012 ‧
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77,05€
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SINOPSE
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781137278753 |
| Editor: | Palgrave Macmillan |
| Data de Lançamento: | outubro de 2012 |
| Idioma: | Inglês |
| Dimensões: | 155 x 232 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 294 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Gestão e Organização
|
| EAN: | 9781137278753 |
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