Cultural Strategy
Using Innovative Ideologies To Build Breakthrough Brands
idioma: inglês
Editor:
Oxford University Press, agosto de 2012 ‧
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SINOPSE
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780199655854 |
| Editor: | Oxford University Press |
| Data de Lançamento: | agosto de 2012 |
| Idioma: | Inglês |
| Dimensões: | 153 x 228 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 416 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Sociologia
|
| EAN: | 9780199655854 |
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