Cultural Strategy
Using Innovative Ideologies To Build Breakthrough Brands
idioma: inglês
Editor:
Oxford University Press, agosto de 2012 ‧
ver detalhes do produto
44,60€
10% DESCONTO
CARTÃO
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
portes grátis
Venda o seu livro
SINOPSE
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780199655854 |
| Editor: | Oxford University Press |
| Data de Lançamento: | agosto de 2012 |
| Idioma: | Inglês |
| Dimensões: | 153 x 228 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 416 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Sociologia
|
| EAN: | 9780199655854 |
QUEM COMPROU TAMBÉM COMPROU
-
10%Cultural StudiesSAGE PUBLICATIONS LTD75,69€ 10% CARTÃOportes grátis
-
10%Just WorkPan MacMillan14,86€ 10% CARTÃO