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Cultural And Social Influences On Consumer Behavior
Uncertainty Avoidance, Rituals, And External Threats
idioma: inglês
Editor:
SPRINGER VERLAG, SINGAPORE, outubro de 2023 ‧
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175,73€
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SINOPSE
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9789819961825 |
| Editor: | SPRINGER VERLAG, SINGAPORE |
| Data de Lançamento: | outubro de 2023 |
| Idioma: | Inglês |
| Dimensões: | 155 x 235 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 244 |
| Tipo de produto: | Livro |
| Coleção: | Management For Professionals |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
Livros em Inglês > Outros |
| EAN: | 9789819961825 |
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