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Creativity And Perception In Management

de Jane Henry
idioma: inglês
Editor: SAGE PUBLICATIONS INC, setembro de 2001 ‧
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This textbook reveals the importance of creativity and innovation in today's organizations. It provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. The text introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception. Jane Henry differentiates between a variety of personal styles and shows their implications for creativity, problem solving, communication, decision making and role preference. Students using this textbook will understand the impact of cultural values and certain historical habits of thought on management and organization, and identify the main ways in which management can enable organizations to be more sustainable and responsible. The text includes student activities, illustrative cartoons, boxed examples and recommended readings. This book is a key course text of The Open University Business School MBA course Creativity, Innovation and Change.

Creativity And Perception In Management

de Jane Henry

Propriedade Descrição
ISBN: 9780761968252
Editor: SAGE PUBLICATIONS INC
Data de Lançamento: setembro de 2001
Idioma: Inglês
Encadernação: Capa mole
Páginas: 216
Tipo de produto: Livro
Coleção: Published In Association With The Open University
Classificação Temática: Livros em Inglês > Gestão > Gestão e Organização
EAN: 9780761968252

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