adicionar à lista de desejos
Creating Value
The Theory And Practice Of Marketing Semiotics Research
idioma: inglês
Editor:
Oxford University Press, Janeiro de 2015 ‧
ver detalhes do produto
53,38€
10% DESCONTO
CARTÃO
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
portes grátis
Venda o seu livro
SINOPSE
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers associate with marketing signs, spaces and rituals
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780199657278 |
| Editor: | Oxford University Press |
| Data de Lançamento: | Janeiro de 2015 |
| Idioma: | Inglês |
| Dimensões: | 154 x 233 x 11 mm |
| Encadernação: | Capa mole |
| Páginas: | 206 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Literatura
>
Linguística e Filologia
|
| EAN: | 9780199657278 |
-
10%Creating ValueOxford University Press155,47€ 10% CARTÃOportes grátis
QUEM COMPROU TAMBÉM COMPROU
-
10%Social Semiotics For A Complex WorldJOHN WILEY AND SONS LTD22,97€ 10% CARTÃOportes grátis
-
10%Using Semiotics In MarketingKOGAN PAGE LTD44,60€ 10% CARTÃOportes grátis