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Creating Value
The Theory And Practice Of Marketing Semiotics Research
idioma: inglês
Editor:
Oxford University Press, Janeiro de 2015 ‧
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53,38€
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SINOPSE
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers associate with marketing signs, spaces and rituals
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780199657278 |
| Editor: | Oxford University Press |
| Data de Lançamento: | Janeiro de 2015 |
| Idioma: | Inglês |
| Dimensões: | 154 x 233 x 11 mm |
| Encadernação: | Capa mole |
| Páginas: | 206 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Literatura
>
Linguística e Filologia
|
| EAN: | 9780199657278 |
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