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Contemporary Advertising
idioma: inglês
Editor:
McGraw-Hill QDR, dezembro de 2012 ‧
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70,65€
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SINOPSE
Presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This book continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780071318389 |
| Editor: | McGraw-Hill QDR |
| Data de Lançamento: | dezembro de 2012 |
| Idioma: | Inglês |
| Dimensões: | 150 x 230 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 736 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
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| EAN: | 9780071318389 |