Consumer Tribes
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, maio de 2007 ‧
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71,64€
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SINOPSE
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. This title offers an overview of the area that has been defined as 'cultures of consumption' - consumption microcultures, brand cultures, brand tribes, and brand communities.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780750680240 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | maio de 2007 |
| Idioma: | Inglês |
| Dimensões: | 155 x 231 x 32 mm |
| Encadernação: | Capa mole |
| Páginas: | 360 |
| Tipo de produto: | Livro |
| Classificação Temática: |
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| EAN: | 9780750680240 |