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Consumer Perception Of Product Risks And Benefits
idioma: inglês
Editor:
Springer International Publishing AG, julho de 2018 ‧
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270,36€
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SINOPSE
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783319844213 |
| Editor: | Springer International Publishing AG |
| Data de Lançamento: | julho de 2018 |
| Idioma: | Inglês |
| Dimensões: | 155 x 235 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 596 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Sociologia
|
| EAN: | 9783319844213 |