Consumer Packaging Strategy
Localisation In Asian Markets
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, outubro de 2024 ‧
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SINOPSE
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781032324036 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | outubro de 2024 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 150 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Advances In Management And Business Studies |
| Classificação Temática: |
Livros em Inglês
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| EAN: | 9781032324036 |
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