Consumer Ethnocentrism, Country Of Origin And Marketing
Food Market In Poland
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, outubro de 2022 ‧
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SINOPSE
Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781032269009 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | outubro de 2022 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 336 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Studies In Marketing |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
Livros em Inglês > Outros |
| EAN: | 9781032269009 |
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