Changing The Conversation

Name: Changing The Conversation
Price: 71.65 EUR
Author: Committee On Public Understanding Of Engineering Messages e National Academy Of Engineering
ISBN: 9780309119344

Messages For Improving Public Understanding Of Engineering

de Committee On Public Understanding Of Engineering Messages e National Academy Of Engineering

idioma: inglês

Editor: NATIONAL ACADEMIES PRESS, junho de 2008 ‧ ver detalhes do produto

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SINOPSE

Offers strategies and market-tested messages for presenting a positive image of engineering. This book presents and discusses market research about what the public finds most appealing about engineering - as well as what turns the public off. It is a tool for improving the public image of engineering and outreach efforts related to engineering.

DETALHES

Changing The Conversation

Messages For Improving Public Understanding Of Engineering

de Committee On Public Understanding Of Engineering Messages e National Academy Of Engineering
Propriedade	Descrição
ISBN:	9780309119344
Editor:	NATIONAL ACADEMIES PRESS
Data de Lançamento:	junho de 2008
Idioma:	Inglês
Encadernação:	Capa mole
Páginas:	164
Tipo de produto:	Livro
Coleção:	Science Communication
Classificação Temática:	Livros em Inglês > Engenharia > Engenharia Geral
EAN:	9780309119344

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