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Bridging The Past And Future: Public And Non-Profit Marketing For Post-Industrial Areas

Proceedings Of The Xxiv International Congress On Public And Non-Profit Marketing (Iapnm), Katowice, Poland, July 2-5, 2025

idioma: inglês
Editor: Springer Nature Switzerland AG, agosto de 2026 ‧
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The concept of the European City of Science intersects with public marketing in multiple dimensions. The XXIV International Congress on Public and Non-Profit Marketing held in Katowice, Poland focused primarily on the region of Metropolis GZM, which has been undergoing socioeconomic and technological transformation since the 1990s.

Bridging The Past And Future: Public And Non-Profit Marketing For Post-Industrial Areas

Proceedings Of The Xxiv International Congress On Public And Non-Profit Marketing (Iapnm), Katowice, Poland, July 2-5, 2025

Propriedade Descrição
ISBN: 9783032249852
Editor: Springer Nature Switzerland AG
Data de Lançamento: agosto de 2026
Idioma: Inglês
Dimensões: 155 x 235 x 20 mm
Encadernação: Capa dura
Páginas: 168
Tipo de produto: Livro
Coleção: Springer Proceedings In Business And Economics
Classificação Temática: Livros em Inglês > Dicionários e Enciclopédias > Enciclopédias
EAN: 9783032249852

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