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Branding The Nation, The Place, The Product
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, dezembro de 2019 ‧
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63,53€
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SINOPSE
This book explores contemporary practices of brand management through the multiple levels of nation, place and product. It adopts an interdisciplinary approach and draws on international case studies to examine recent phenomena in branding and to demonstrate how nation branding, place branding and product branding are substantially interwoven. I
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780367884871 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | dezembro de 2019 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 9 mm |
| Encadernação: | Capa mole |
| Páginas: | 166 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Studies In Human Geography |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Sociologia
|
| EAN: | 9780367884871 |
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