Branding
A Very Short Introduction
idioma: inglês
Editor:
Oxford University Press, junho de 2017 ‧
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SINOPSE
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780198749912 |
| Editor: | Oxford University Press |
| Data de Lançamento: | junho de 2017 |
| Idioma: | Inglês |
| Dimensões: | 110 x 175 x 7 mm |
| Encadernação: | Capa mole |
| Páginas: | 160 |
| Tipo de produto: | Livro |
| Coleção: | Very Short Introductions |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Gestão e Organização
Livros em Inglês > Gestão > Marketing Livros em Inglês > Outros |
| EAN: | 9780198749912 |
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