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The Fateful Merging Of Media And Marketing
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, agosto de 2021 ‧
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209,54€
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SINOPSE
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138190412 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | agosto de 2021 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 282 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Comunicação e Jornalismo
Livros em Inglês > Outros |
| EAN: | 9781138190412 |
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10%Branded ContentTAYLOR & FRANCIS LTD54,06€ 10% CARTÃOportes grátis
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10%Western Media SystemsTAYLOR & FRANCIS LTD209,54€ 10% CARTÃOportes grátis