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Brand Relevance
Making Competitors Irrelevant
idioma: inglês
Editor:
JOHN WILEY & SONS INC, fevereiro de 2011 ‧
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33,79€
10% DESCONTO
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SINOPSE
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780470613580 |
| Editor: | JOHN WILEY & SONS INC |
| Data de Lançamento: | fevereiro de 2011 |
| Idioma: | Inglês |
| Dimensões: | 158 x 238 x 24 mm |
| Encadernação: | Capa dura |
| Páginas: | 400 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
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Marketing
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| EAN: | 9780470613580 |
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