Brand Management
Mastering Research, Theory And Practice
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, maio de 2020 ‧
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62,18€
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SINOPSE
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780367172589 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | maio de 2020 |
| Idioma: | Inglês |
| Dimensões: | 173 x 245 x 18 mm |
| Encadernação: | Capa mole |
| Páginas: | 338 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
Livros em Inglês > Outros |
| EAN: | 9780367172589 |
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