Brand Loyalty And Consumer Behavior
Generation Z In Central And Eastern Europe
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, maio de 2026 ‧
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188,59€
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SINOPSE
The book discusses the unique consumer behaviors of Generation Z in Central and Eastern Europe, by analyzing the key determinants that shape their brand relationships. It will be of particular interest to scholars and researchers in marketing, consumer behavior, and brand management, as well as marketing practitioners and brand strategists.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781041145004 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | maio de 2026 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 188 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Studies In Central And Eastern European Business And Economics |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
|
| EAN: | 9781041145004 |
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