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Boomer Marketing
Selling To A Recession Resistant Market
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, junho de 2009 ‧
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52,04€
30% DESCONTO
IMEDIATO
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SINOPSE
Boomer Marketing is the first book to address the current global recession and its effects on firms’ marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer group in the world.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780415489621 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | junho de 2009 |
| Idioma: | Inglês |
| Encadernação: | Capa dura |
| Páginas: | 278 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
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Marketing
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| EAN: | 9780415489621 |
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