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Beating Low Cost Competition
How Premium Brands Can Respond To Cut-Price Rivals
idioma: inglês
Editor:
JOHN WILEY & SONS INC, Janeiro de 2009 ‧
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33,80€
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SINOPSE
Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780470742976 |
| Editor: | JOHN WILEY & SONS INC |
| Data de Lançamento: | Janeiro de 2009 |
| Idioma: | Inglês |
| Encadernação: | Capa dura |
| Páginas: | 272 |
| Tipo de produto: | Livro |
| Classificação Temática: |
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| EAN: | 9780470742976 |
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Beyond Traditional Marketing10%JOHN WILEY & SONS INC54,06€ 10% CARTÃOportes grátis