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Advertising And The Mind Of The Consumer
What Works, What Doesn'T And Why
idioma: inglês
Editor:
TAYLOR & FRANCIS, dezembro de 2008 ‧
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37,84€
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SINOPSE
Advertising is an established force and yet, just how it works remains something of a mystery. This title reveals the secrets of successful campaigns from a wide range of media. Using well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781741755992 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | dezembro de 2008 |
| Idioma: | Inglês |
| Dimensões: | 151 x 230 x 28 mm |
| Encadernação: | Capa mole |
| Páginas: | 378 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
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Gestão
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| EAN: | 9781741755992 |
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