adicionar à lista de desejos
Advertising And The Mind Of The Consumer
What Works, What Doesn'T And Why
idioma: inglês
Editor:
TAYLOR & FRANCIS, dezembro de 2008 ‧
ver detalhes do produto
54,06€
10% DESCONTO
CARTÃO
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
portes grátis
Venda o seu livro
SINOPSE
Advertising is an established force and yet, just how it works remains something of a mystery. This title reveals the secrets of successful campaigns from a wide range of media. Using well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781741755992 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | dezembro de 2008 |
| Idioma: | Inglês |
| Dimensões: | 151 x 230 x 28 mm |
| Encadernação: | Capa mole |
| Páginas: | 378 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Publicidade
|
| EAN: | 9781741755992 |
-
10%Advertising And The Mind Of The ConsumerTAYLOR & FRANCIS LTD209,54€ 10% CARTÃOportes grátis
-
Gareth The GooseCadalong P/L37,34€
QUEM COMPROU TAMBÉM COMPROU
-
10%101 Things I Learned In Advertising SchoolRANDOM HOUSE USA INC21,62€ 10% CARTÃOportes grátis
-
10%How Cool Brands Stay HotKOGAN PAGE LTD40,55€ 10% CARTÃOportes grátis