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ENGLISH

Working With Genre - Semiotics In Academic Settings

by Hui Yu

~~148,70€~~ 133,83€ 10% OFF

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 This book contributes to the current research area by achieving an understanding of the organization of our academic activities and by finding evidence for the generic conditioning of texts on the linguistic strata.
ENGLISH

Material And Relational Transitivity In Mandarin Chinese

by Xiaokang Zhou

~~145,09€~~ 130,58€ 10% OFF

 This book presents a systemic-functional analysis of aspects of transitivity in Mandarin Chinese, focusing on two major types of clause: material clauses and relational clauses. The book also provides a detailed description of material clauses, to deal in turn with three major types of relational clause: attributive, locational, and possessive.
ENGLISH

Analyzing Filipino Discourse - Meaning In Text

by J. R. Martin e Priscilla Angela T. Cruz

~~145,09€~~ 130,58€ 10% OFF

 This book explores Filipino, the national language of the Philippines, from the perspectives of Critical Discourse Analysis (CDA) and Positive Discourse Analysis (PDA)â€"informed by Systemic Functional Linguistics (SFL).
ENGLISH

Corpus-Based Study Of Projection In English From The Systemic Functional Perspective

by Man Guo e Qingshun He

~~145,74€~~ 131,17€ 10% OFF

 It aims to clarify the grammatical status of projecting and projected clauses and explore their synchronic distribution features as well as diachronic evolution patterns. This book provides insights into the understanding of the grammatical status of projection-related clauses.
ENGLISH

Halliday And Chinese Linguistics: The Full Circle

by Zhuanglin Hu

~~145,74€~~ 131,17€ 10% OFF

 The fourth part, "The Study of Chinese," applies Halliday's linguistic theory to the evolution of the research of the Chinese language in China, which can better explain the theme of "return" and is of great significance for Chinese scholars' understanding and application of Halliday's academic thought.
ENGLISH

Systemic Functional Typology Of Mood

by Dongqi Li

~~145,74€~~ 116,59€ 20% OFF + 5% CARD

 The grammatical category of (sentence) mood has been of central interest to many branches of linguistics, including linguistic typology and systemic functional linguistics. This book is a successful integration of the typological and systemic functional approaches to mood, aiming to investigate the commonalities and variations across languages in both mood system and mood structure. To this aim, it establishes a geographically, genetically and typologically representative sample of 60 languages and provides detailed systemic functional descriptions of the mood system and mood structure of these languages. Based on such descriptions, it makes cross-linguistic comparisons of the mood system and mood structure of the languages in the sample. Structurally, it explores the cross-linguistic commonalities and variations in (i) the realizations of some major functional elements in mood structure, (ii) the realizations of mood options and (iii) the realizations of mood system. Systemically,it investigates how languages resemble and vary from each other in (i) the subtypes of major mood types, (ii) the organization of mood system and (iii) the semantic dimensions along which mood system is elaborated further in delicacy. Moreover, building on the descriptions and comparisons, it makes some generalizations about the structural and systemic features of mood and proposes some tentative explanations for the commonalities and variations languages display in mood system and mood structure. This book is an empirical and holistic approach to the typology of mood and contributes to a deeper understanding of the grammatical category. It is of special interest to systemic functional linguists, typologists, grammarians and descriptive linguists.
ENGLISH

Critical Public Relations Approach To Crisis Communication And Management - A Case Study Of Malaysia Airlines Flight Mh370 Disappearance

by Huabin Wang

~~118,59€~~ 94,87€ 20% OFF + 5% CARD

 This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysia’s crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysia’s image, the national carrier and the government’s rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.
ENGLISH

Systemic Functional Grammar Of Chinese Nominal Groups - A Text-Based Approach

by Jing Fang

~~118,59€~~ 94,87€ 20% OFF + 5% CARD

 This book describes the grammar of Chinese nominal groups for the purpose of text analysis, drawing upon Hallidayâ€™s systemic functional linguistics (SFL) model.
ENGLISH

Systemic Functional Insights On Language And Linguistics

by Bo Wang, Christian M.I.M. Matthiessen, Isaac N. Mwinlaaru e Yuanyi Ma

~~145,09€~~ 116,07€ 20% OFF + 5% CARD

 It also enriches our understanding of SFL and is a very useful addition to the series.â€ Written in an engaging dialogic format, the book paints a vivid picture of SFL thriving among the landscape of general linguistics and of SFL as an important tool now being applied in various areas.
ENGLISH

Systemic Functional Study Of Modality In Modern Chinese

by Shu Yang

~~145,09€~~ 116,07€ 20% OFF + 5% CARD

 This book presents a systematic and relatively comprehensive account of the system of MODALITY in Modern Chinese and the functions that realizations of modality serve in the clause and clause complex. Grounded in SFL, the research begins by introducing the system of types of modality in Modern Chinese, investigating the subtypes of modality and their realizations. The study then explores the systems of Orientations that characterize the realization of modalization and modulation in Chinese. After establishing the complete system of modality in Modern Chinese, the research finally examines the functions that realizations of modality serve in the textual structure of the clause and in the clause complex. The study finds that the system of MODALITY is an important interpersonal clause system at the lexicogrammatical stratum of Chinese. There are two distinct types of modality in Chinese: modalization and modulation. Modalization concerns the assessment of probability of the proposition; modulation is concerned with the assessment of the proposal in terms of obligation, inclination, and ability. The systems of ORIENTATIONS make a basic distinction between subjective and objective modality, and between the explicit and implicit realizations. The research also reveals that in the thematic structure of the clause, realizations of modality can serve as the interpersonal Theme in the clause, in the information structure of the clause, realizations of modality can function as the unmarked information focus of the clause or introduce the marked information focus, and in the clause complex, realizations of modality can encode modal meanings and simultaneously construct clauses into a clause complex.
ENGLISH

Comparative Study On The Translation Of Detective Stories From A Systemic Functional Perspective

by Yan Wang

~~118,59€~~ 94,87€ 20% OFF + 5% CARD

 Adopting both diachronic and synchronic approaches to compare two different Chinese translations, the book is one of the first attempts to conduct a comprehensive lexico-grammatical, logico-semantic and rhetorical, as well as contextual analysis of verbal projection in the Chinese context, especially the classical Chinese language context.
ENGLISH

Discourses Of Southeast Asia - A Social Semiotic Perspective

~~118,59€~~ 94,87€ 20% OFF + 5% CARD

 Discourses of Southeast Asia presents the latest Southeast Asian research in Systemic Functional Linguistics (SFL). Their chapters study the â€˜nativeâ€™ languages of Southeast Asia: Indonesian, Malay, Tagalog, Thai and Vietnamese, and relatively newer languages in Southeast Asia: English and Mandarin.
ENGLISH

Grammar West To East - The Investigation Of Linguistic Meaning In European And Chinese Traditions

by Edward Mcdonald

~~86,11€~~ 68,89€ 20% OFF + 5% CARD

 This book compares the historical development of ideas about language in two major traditions of linguistic scholarship from either end of Eurasia - the Graeco-Roman and the Sinitic - as well as their interaction in the modern era.
ENGLISH

Specialized Discourses And Their Readerships

~~118,59€~~ 94,87€ 20% OFF + 5% CARD

 This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education.
ENGLISH

Corpus-Based Approach To Clause Combining In English From The Systemic Functional Perspective

by Qingshun He

~~118,59€~~ 94,87€ 20% OFF + 5% CARD

 This book presents corpus-based research on functional syntax. It is the first book to present a comprehensive investigation into grammatical metaphor in English clause combining in large-size corpora. By providing a systematic illustration of features such as parataxis, hypotaxis and embedding, it fills a gap in the systemic functional literature.
ENGLISH

War And Its Ideologies - A Social-Semiotic Theory And Description

by Annabelle Lukin

~~92,74€~~ 74,19€ 20% OFF + 5% CARD

 Ideology is so powerful it makes us believe that war is rational, despite both its brutal means and its devastating ends. The power of ideology comes from its intimate relation to language: ideology recruits all semiotic modalities, but language is its engine-room.
ENGLISH

Appraisal Approach To Conflict Styles - Computational Mapping Of Disputantâ€™S Attitudinal Disposition Patterns In Family Mediations

by Qingxin Xu

~~148,70€~~ 133,83€ 10% OFF

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ENGLISH

Explorations In Systemic Functional Linguistics - Essays In Honor Of Professor Huang Guowen

~~175,73€~~ 158,16€ 10% OFF

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