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Ecofusion Marketing - Strategies For Industry 4.0 Sustainability

~~60,94€~~ 54,85€ 10% OFF

 This book explores how businesses can harness the power of Industry 4.0 technologies-AI, IoT, blockchain, and big data-to develop sustainable marketing strategies.This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly practices into digital transformation initiatives, enabling brands to significantly reduce their environmental carbon footprint while simultaneously accelerating profitable growth and market expansion. Using real-world case studies and future-forward trends, the book shows how businesses can lead in both innovation and sustainability. Perfect for marketers, entrepreneurs, and business leaders, EcoFusion Marketing offers the tools to create resilient, green brands that thrive in the evolving marketplace and contribute to a sustainable future.Part of the Contemporary Management Practices series, this book will be of interest to students and researchers of marketing, marketing communication, consumer behaviour, marketing management as well as professionals seeking to improve the competitive advantage of their organisations.
ENGLISH

Ecofusion Marketing - Strategies For Industry 4.0 Sustainability

~~209,54€~~ 188,59€ 10% OFF

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 Using real-world case studies and future-forward trends, this book explores how businesses can harness the power of Industry 4.0 technologiesâ€"AI, IoT, blockchain, and big dataâ€"to develop sustainable marketing strategies.
ENGLISH

Perspectives In Finance And Digital Transformations In Business

~~62,18€~~ 55,96€ 10% OFF

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 This book looks at different perspectives on finance and the adoption of digital tools in business. It explores new digital tools and strategies and their application in business analysis, strategy and risk assessment.
ENGLISH

Perspectives In Agile Sustainable Practices And Business Value

~~60,94€~~ 54,85€ 10% OFF

 <p>Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.</p><p>The integration of agile sustainable practices, which include increasing responsiveness, effectiveness, and adaptability in procedures and decision-making, is not just a smart strategic move but is essential for organizations looking to build lasting value. Agility and sustainability work in congruence to help firms meet demands, manage the intricacies of today’s economic environment, and take concrete steps towards caring for the health of the earth and its people. This book deals with sustainable practices in marketing, HR, and finance and offers effective strategies and tools for the integration of agility and sustainability in a variety of businesses. Presenting both the theoretical and practical perspectives, this volume will help in creating real commercial benefit by combining social and environmental responsibility with flexibility.</p><p>Part of the Contemporary Management Practices series, this book will be useful to industry practitioners, researchers, and students who are interested in business and financial strategy, sustainable marketing, sustainable HR, sustainable finance, business value, adaptability, and management.</p>
ENGLISH

Perspectives In Human Resources

~~62,18€~~ 55,96€ 10% OFF

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 This book takes a practical approach to human resource management (HRM), providing practicing managers, researchers, and students with a framework for developing and implementing human centred HR strategies.
ENGLISH

Perspectives In Sustainable Management Practices

~~62,18€~~ 55,96€ 10% OFF

free shipping

 This book provides insights into recent trends, issues and challenges in embracing these practices while promoting growth and innovation in business.
ENGLISH

Perspectives In Agile Sustainable Practices And Business Value

~~209,54€~~ 188,59€ 10% OFF

free shipping

 Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.
ENGLISH

Perspectives In Marketing, Innovation And Strategy

~~56,77€~~ 51,09€ 10% OFF

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 This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
ENGLISH

Perspectives In Finance And Digital Transformations In Business

~~56,96€~~ 51,26€ 10% OFF

 <p>This book presents different perspectives in finance and the adoption of digital tools in business in India.</p><p>It discusses key issues in strategy, organisation, and management for businesses focussing on practical and actionable guidance and innovative tools which offer insights into the formulation and implementation of effective strategies and solutions. The book also looks at the adoption of new digital tools and strategies in different areas of business and management and ways in which these tools can be employed in business analysis, strategy, risk assessment, and management. It presents an overview of the application of new technologies in the industrial, banking, corporate, and agriculture sectors, among others, all aimed at increasing performance and profitability, assessing financial risk and volatility, and improving customer and employee experience.</p><p>Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers, and students who are interested in business and financial strategy, social inclusion, e-business, social entrepreneurship, information management, finance, and banking.</p>
ENGLISH

Perspectives In Finance And Digital Transformations In Business

~~56,96€~~ 51,26€ 10% OFF

 <p>This book presents different perspectives in finance and the adoption of digital tools in business in India.</p><p>It discusses key issues in strategy, organisation, and management for businesses focussing on practical and actionable guidance and innovative tools which offer insights into the formulation and implementation of effective strategies and solutions. The book also looks at the adoption of new digital tools and strategies in different areas of business and management and ways in which these tools can be employed in business analysis, strategy, risk assessment, and management. It presents an overview of the application of new technologies in the industrial, banking, corporate, and agriculture sectors, among others, all aimed at increasing performance and profitability, assessing financial risk and volatility, and improving customer and employee experience.</p><p>Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers, and students who are interested in business and financial strategy, social inclusion, e-business, social entrepreneurship, information management, finance, and banking.</p>
ENGLISH

Perspectives In Human Resources

~~60,94€~~ 54,85€ 10% OFF

 <p>This book takes a practical approach to human resource management (HRM), providing practising managers, researchers, and students with a framework for developing and implementing human-centred HR strategies.</p><p>Enabling human-centred HRM approaches allows businesses and industries to implement suitable processes and systems which keep their employees’ wellbeing in mind and build sustainable workforces, and organisations. The book focuses on the use of numerous tools in HR analytics and their application across disciplines and industries. Using empirical data, review of existing research, and case studies, the chapters in the volume look at the organisational processes and performance of various HRM strategies and explore themes such as diversity and inclusiveness in the workplace, organisational culture, inclusive leadership, non-verbal communication, cross-cultural management, work-life balance, and the focus on the physical and emotional wellbeing of employees.</p><p>Part of Contemporary Management Practices series, this book will be useful to practising managers, researchers, and students of human resource management, organizational studies, business studies, psychology, and behavioural sciences.</p>
ENGLISH

Perspectives In Human Resources

~~60,94€~~ 54,85€ 10% OFF

 <p>This book takes a practical approach to human resource management (HRM), providing practising managers, researchers, and students with a framework for developing and implementing human-centred HR strategies.</p><p>Enabling human-centred HRM approaches allows businesses and industries to implement suitable processes and systems which keep their employees’ wellbeing in mind and build sustainable workforces, and organisations. The book focuses on the use of numerous tools in HR analytics and their application across disciplines and industries. Using empirical data, review of existing research, and case studies, the chapters in the volume look at the organisational processes and performance of various HRM strategies and explore themes such as diversity and inclusiveness in the workplace, organisational culture, inclusive leadership, non-verbal communication, cross-cultural management, work-life balance, and the focus on the physical and emotional wellbeing of employees.</p><p>Part of Contemporary Management Practices series, this book will be useful to practising managers, researchers, and students of human resource management, organizational studies, business studies, psychology, and behavioural sciences.</p>
ENGLISH

Perspectives In Finance And Digital Transformations In Business

~~209,54€~~ 188,59€ 10% OFF

free shipping

 This book looks at different perspectives on finance and the adoption of digital tools in business. It explores new digital tools and strategies and their application in business analysis, strategy and risk assessment.
ENGLISH

Perspectives In Sustainable Management Practices

~~60,94€~~ 54,85€ 10% OFF

 <p>Embracing sustainable management practices is important for businesses and commercial organizations wishing to responsibly contribute to the socioeconomic development of societies and communities. This book provides insights into recent trends, issues, and challenges in embracing these practices, while promoting growth and innovation in business.</p><p>The COVID-19 pandemic has redefined the necessity of implementing sustainable practices. This book looks at the process, implementation, and evaluation of sustainable practices in the social and commercial sectors in recent years. With case studies from different industries, these chapters explore and document creative applications of effective measures to chart out financial growth for businesses while reducing carbon emissions, focusing on corporate social responsibility, and working toward socio-economic sustainability for workers and communities, among others. They also examine how these innovative strategies can be scaled up and applied across diverse industries, for small and large businesses, and in different economic environments.</p><p>Part of the Contemporary Management Practices series, this book will be useful to practising managers, researchers, and students who are interested in business strategy, financial strategy, and social inclusion. It will be especially of use to those working in the areas of corporate governance, corporate social responsibility, green marketing, corporate finance, and organizational performance.</p>
ENGLISH

Perspectives In Sustainable Management Practices

~~60,94€~~ 54,85€ 10% OFF

 <p>Embracing sustainable management practices is important for businesses and commercial organizations wishing to responsibly contribute to the socioeconomic development of societies and communities. This book provides insights into recent trends, issues, and challenges in embracing these practices, while promoting growth and innovation in business.</p><p>The COVID-19 pandemic has redefined the necessity of implementing sustainable practices. This book looks at the process, implementation, and evaluation of sustainable practices in the social and commercial sectors in recent years. With case studies from different industries, these chapters explore and document creative applications of effective measures to chart out financial growth for businesses while reducing carbon emissions, focusing on corporate social responsibility, and working toward socio-economic sustainability for workers and communities, among others. They also examine how these innovative strategies can be scaled up and applied across diverse industries, for small and large businesses, and in different economic environments.</p><p>Part of the Contemporary Management Practices series, this book will be useful to practising managers, researchers, and students who are interested in business strategy, financial strategy, and social inclusion. It will be especially of use to those working in the areas of corporate governance, corporate social responsibility, green marketing, corporate finance, and organizational performance.</p>
ENGLISH

Perspectives In Human Resources

~~209,54€~~ 188,59€ 10% OFF

free shipping

 This book takes a practical approach to human resource management (HRM), providing practicing managers, researchers, and students with a framework for developing and implementing human centred HR strategies.
ENGLISH

Perspectives In Marketing, Innovation And Strategy

55,64€ + 10% CARD

 <p>This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. </p><p>Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. </p><p>Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications. </p>
ENGLISH

Perspectives In Marketing, Innovation And Strategy

55,64€ + 10% CARD

 <p>This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. </p><p>Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. </p><p>Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications. </p>
ENGLISH

Perspectives In Sustainable Management Practices

~~209,54€~~ 188,59€ 10% OFF

free shipping

 This book provides insights into recent trends, issues and challenges in embracing these practices while promoting growth and innovation in business.
ENGLISH

Perspectives In Marketing, Innovation And Strategy

209,54€ + 10% CARD

free shipping

 This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
ENGLISH

Reimagining Human Resources For Inclusive And Sustainable Development

~~196,02€~~ 176,42€ 10% OFF

free shipping

 The book explores critical issues such as workforce engagement, mental health, entrepreneurial barriers, climate change, healthcare transformation, event management, and the digital economy. It brings together diverse scholarly perspectives that explore the human, environmental, and systemic aspects of development across sectors.
ENGLISH

Navigating Marketing Decisions For Sustainable Growth

~~196,02€~~ 176,42€ 10% OFF

free shipping

 Divided into two parts â€" â€˜Consumer-Driven Marketing Strategyâ€™ and â€˜Purpose-Driven Marketing Strategyâ€™â€"this book emphasizes the importance of offering eco-friendly products, fostering meaningful local partnerships, and aligning marketing efforts with the values of conscious consumers.
ENGLISH

Navigating The Future Of Finance - Market Trends And Turbulence

~~209,54€~~ 188,59€ 10% OFF

free shipping

 Offering a forward-thinking perspective, the book presents a fresh take on today's financial systems. It takes readers on a comprehensive journey through the converging forces of economic disruption, technological advancement, and evolving market dynamics are transforming today's financial ecosystem.

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