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ENGLISH

Selling Fashion Collections - Navigating The Buying Process As A Fashion Entrepreneur

by Jessel Brizan

~~55,64€~~ 50,08€ 10% OFF

 Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand. This text is recommended reading for students of Fashion Buying and Merchandising, Fashion Management, Fashion Enterprise and Entrepreneurship.
ENGLISH

Fashion Entrepreneurship - Principles And Practice

~~55,64€~~ 50,08€ 10% OFF

 This book provides a practical and comprehensive guide to fashion entrepreneurship, empowering readers to transform their creative ideas into a viable fashion business. It is key reading for undergraduate and postgraduate students studying fashion entrepreneurship, fashion business, fashion management studies, and related disciplines.
ENGLISH

Selling Fashion Collections - Navigating The Buying Process As A Fashion Entrepreneur

by Jessel Brizan

~~209,54€~~ 188,59€ 10% OFF

free shipping

 Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand. This text is recommended reading for students of Fashion Buying and Merchandising, Fashion Management, Fashion Enterprise and Entrepreneurship.
ENGLISH

Selling Fashion Collections - Navigating The Buying Process As A Fashion Entrepreneur

by Jessel Brizan

~~56,77€~~ 51,09€ 10% OFF

free shipping

 Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand. This text is recommended reading for students of Fashion Buying and Merchandising, Fashion Management, Fashion Enterprise and Entrepreneurship.
ENGLISH

Fashion Entrepreneurship - Principles And Practice

~~209,54€~~ 188,59€ 10% OFF

free shipping

 This book provides a practical and comprehensive guide to fashion entrepreneurship, empowering readers to transform their creative ideas into a viable fashion business. It is key reading for undergraduate and postgraduate students studying fashion entrepreneurship, fashion business, fashion management studies, and related disciplines.
ENGLISH

Fashion Entrepreneurship - Principles And Practice

~~56,77€~~ 51,09€ 10% OFF

free shipping

 This book provides a practical and comprehensive guide to fashion entrepreneurship, empowering readers to transform their creative ideas into a viable fashion business. It is key reading for undergraduate and postgraduate students studying fashion entrepreneurship, fashion business, fashion management studies, and related disciplines.
ENGLISH

Fashion Advertising And Public Relations - A Historical And Sociological Perspective

by Martina (Leeds Beckett University, Uk.) Topic-Rutherford

~~209,54€~~ 188,59€ 10% OFF

free shipping

 Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion.
ENGLISH

Fashion Advertising And Public Relations - A Historical And Sociological Perspective

by Martina (Leeds Beckett University, Uk.) Topic-Rutherford

~~56,77€~~ 51,09€ 10% OFF

free shipping

 Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion.
ENGLISH

Fashion Trends And Forecasting - The Fashion Futurists'' Toolkit

~~62,26€~~ 56,03€ 10% OFF

 Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.
ENGLISH

Fashion Trends And Forecasting - The Fashion Futurists'' Toolkit

~~62,26€~~ 56,03€ 10% OFF

 Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.
ENGLISH

Fashion Marketing And Communications - Theory And Practice Across The Fashion Industry

by Olga Mitterfellner

~~51,66€~~ 46,49€ 10% OFF

 Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
ENGLISH

Fashion Marketing And Communications - Theory And Practice Across The Fashion Industry

by Olga Mitterfellner

~~51,66€~~ 46,49€ 10% OFF

 Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
ENGLISH

Fashion Trends And Forecasting - The Fashion Futurists' Toolkit

~~63,53€~~ 57,18€ 10% OFF

free shipping

 Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.
ENGLISH

Fashion Trends And Forecasting - The Fashion Futurists' Toolkit

~~216,30€~~ 194,67€ 10% OFF

free shipping

 Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.
ENGLISH

Creativity And Innovation In The Fashion Business - Contemporary Issues In Fashion Design And Product Development

by Fiona Bailey e Helen Goworek

~~51,66€~~ 46,49€ 10% OFF

 Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors.
ENGLISH

Creativity And Innovation In The Fashion Business - Contemporary Issues In Fashion Design And Product Development

by Fiona Bailey e Helen Goworek

~~51,66€~~ 46,49€ 10% OFF

 Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors.
ENGLISH

Luxury Fashion Marketing And Branding - A Strategic Approach

by Alice Dallabona

~~51,66€~~ 46,49€ 10% OFF

 Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.
ENGLISH

Luxury Fashion Marketing And Branding - A Strategic Approach

by Alice Dallabona

~~51,66€~~ 46,49€ 10% OFF

 Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.
ENGLISH

Fashion Business And Digital Transformation - Technology And Innovation Across The Fashion Industry

by Charlene Gallery e Jo Conlon

~~55,64€~~ 50,08€ 10% OFF

 Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments.
ENGLISH

Fashion Business And Digital Transformation - Technology And Innovation Across The Fashion Industry

by Charlene Gallery e Jo Conlon

~~55,64€~~ 50,08€ 10% OFF

 Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments.
ENGLISH

Customer Experience In Fashion Retailing - Merging Theory And Practice

~~52,99€~~ 47,69€ 10% OFF

 Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.
ENGLISH

Customer Experience In Fashion Retailing - Merging Theory And Practice

~~52,99€~~ 47,69€ 10% OFF

 Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.
ENGLISH

Fashion Marketing And Communications - Theory And Practice Across The Fashion Industry

by Olga (University Of Westminster) Mitterfellner

~~196,02€~~ 176,42€ 10% OFF

free shipping

 Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
ENGLISH

Creativity And Innovation In The Fashion Business - Contemporary Issues In Fashion Design And Product Development

by Fiona Bailey e Helen Goworek

~~189,26€~~ 170,33€ 10% OFF

free shipping

 Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors.
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