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Absolute Essentials Of Social Marketing

by Jeff French

~~75,69€~~ 68,12€ 10% OFF

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 Absolute Essentials of Social Marketing provides a comprehensive yet accessible guide to Social Marketing theory and practice, offering systematic approaches to influence behaviour for personal and social good through marketing principles and behavioural science.
ENGLISH

Absolute Essentials Of Public Relations

by Barbara Desanto e Danny Moss

~~32,43€~~ 29,19€ 10% OFF

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 Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice.
ENGLISH

Absolute Essentials Of Human Resource Management And Development

by Fiona Robson e Steven Glasgow

~~29,14€~~ 26,23€ 10% OFF

 This book is a concise yet definitive introduction to human resource management and development that will serve as a handy reference text for the subject. Ideal for undergraduate students studying human resource management and development, as well as postgraduate students without a background in Business and Management.
ENGLISH

Absolute Essentials Of Human Resource Management And Development

by Fiona Robson e Steven Glasgow

~~71,64€~~ 64,48€ 10% OFF

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 This book is a concise yet definitive introduction to human resource management and development that will serve as a handy reference text for the subject. Ideal for undergraduate students studying human resource management and development, as well as postgraduate students without a background in Business and Management.
ENGLISH

Absolute Essentials Of International Economics

by Thomas R. Sadler

~~32,43€~~ 29,19€ 10% OFF

free shipping

 This shortform textbook provides a comprehensive overview of international economics and coverage of recent trends in the global economy to supplement studentsâ€™ knowledge of this fast-moving subject area.
ENGLISH

Absolute Essentials Of Ethereum

by Paul Dylan-Ennis

~~32,43€~~ 29,19€ 10% OFF

free shipping

 Absolute Essentials of Ethereum is a concise textbook which guides the reader through the fascinating world of the emerging Ethereum ecosystem, from the basics of how its blockchain works, to cutting-edge applications. Written by an experienced educator, each chapter is designed to progress potential students from class to class.
ENGLISH

Absolute Essentials Of Public Relations

by Barbara Desanto e Danny Moss

~~31,79€~~ 28,61€ 10% OFF

 Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice.
ENGLISH

Absolute Essentials Of Public Relations

by Barbara Desanto e Danny Moss

~~31,79€~~ 28,61€ 10% OFF

 Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice.
ENGLISH

Absolute Essentials Of Environmental Economics

by Barry C. Field

~~32,43€~~ 29,19€ 10% OFF

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 This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and behaviors may be altered to improve environmental quality.
ENGLISH

Absolute Essentials Of Advertising

by Sarah Turnbull

~~28,38€~~ 25,54€ 10% OFF

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 This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, this short form textbook is suitable for students at all levels studying Advertising.
ENGLISH

Absolute Essentials Of Marketing Research

by Bonita M. (Lycoming College, Usa) Kolb

~~28,38€~~ 25,54€ 10% OFF

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 This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.
ENGLISH

Absolute Essentials Of Creative Thinking And Problem Solving

by Tony (University Of Chester, Uk) Proctor

~~28,38€~~ 25,54€ 10% OFF

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 This concise textbook provides an overview of the theory and practice of creative problem solving from a management perspective. The book considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and how technology can be used within the process.
ENGLISH

Absolute Essentials Of Public Relations

by Barbara Desanto e Danny Moss

~~71,64€~~ 64,48€ 10% OFF

free shipping

 Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice.
ENGLISH

Absolute Essentials Of International Economics

by Thomas R. Sadler

~~31,79€~~ 28,61€ 10% OFF

 This shortform textbook provides a comprehensive overview of international economics and coverage of recent trends in the global economy to supplement studentsâ€™ knowledge of this fast-moving subject area.
ENGLISH

Absolute Essentials Of International Economics

by Thomas R. Sadler

~~31,79€~~ 28,61€ 10% OFF

 This shortform textbook provides a comprehensive overview of international economics and coverage of recent trends in the global economy to supplement studentsâ€™ knowledge of this fast-moving subject area.
ENGLISH

Absolute Essentials Of Ethereum

by Paul Dylan-Ennis

~~31,79€~~ 28,61€ 10% OFF

 Absolute Essentials of Ethereum is a concise textbook which guides the reader through the fascinating world of the emerging Ethereum ecosystem, from the basics of how its blockchain works, to cutting-edge applications. Written by an experienced educator, each chapter is designed to progress potential students from class to class.
ENGLISH

Absolute Essentials Of Ethereum

by Paul Dylan-Ennis

~~31,79€~~ 28,61€ 10% OFF

 Absolute Essentials of Ethereum is a concise textbook which guides the reader through the fascinating world of the emerging Ethereum ecosystem, from the basics of how its blockchain works, to cutting-edge applications. Written by an experienced educator, each chapter is designed to progress potential students from class to class.
ENGLISH

Absolute Essentials Of International Economics

by Thomas R. Sadler

~~78,40€~~ 70,56€ 10% OFF

free shipping

 This shortform textbook provides a comprehensive overview of international economics and coverage of recent trends in the global economy to supplement studentsâ€™ knowledge of this fast-moving subject area.
ENGLISH

Multidimensional Approaches To Impacts Of Changing Environment On Human Health

78,40€ + 10% CARD

free shipping

 The book discusses the indispensable connection between the environment and health via all possible aspects, focussing on human interactions with the environment.
ENGLISH

Absolute Essentials Of Digital Marketing

by Alan Charlesworth

32,43€ + 10% CARD

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 This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.
ENGLISH

Absolute Essentials Of Strategic Marketing

by Tony (University Of Chester, Uk) Proctor

32,43€ + 10% CARD

free shipping

 Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
ENGLISH

Absolute Essentials Of Business Ethics

by Peter Stanwick e Sarah Stanwick

43,25€ + 10% CARD

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 This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Valuable at both undergraduate and graduate levels, this unique textbook will serve students of business ethics around the world
ENGLISH

Tackling Cyberbullying And Related Problems - Innovative Usage Of Games, Apps And Manga

54,06€ + 10% CARD

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 This book looks at innovative tools developed by Japanese and Korean researchers and practitioners to tackle cyberbullying and internet-related problems (addiction, cybercrimes etc).
ENGLISH

Absolute Essentials Of International Business

by Alan (Regents University, Uk) Sitkin e Karine (Regents University, Uk) Mangion-Thornley

43,25€ + 10% CARD

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 As challenges to the era of globalization emerge, international business as a field of study grows in importance and complexity. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments.
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