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Ronald Rae - An Inner Life

by Robert De Mey

40,56€ + 10% CARD

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 This monograph follows the life and work of Ronald Rae, born 1946 in Ayr, an artist who is totally absorbed in creativity, and is acutely aware of suffering and cruelty, but above all of the transcendent power of the human spirit.
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Homage To Bangladesh - A Memoir Of A Time And A Place

by Rupert Grey

40,56€ + 10% CARD

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 This book charts Greyâ€™s love affair with Bangladesh.
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Dock Life Renewed - How London'S Docks Are Thriving Again

40,56€ + 10% CARD

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 A photographic insight into contemporary living, working and playing on the waters of Londonâ€™s docks.
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Digital Marketing And Social Media Strategies For Tourism And Hospitality Organizations

by Ahmet Bulent Ozturk e Murat Hancer

51,66€ + 10% CARD

 •Explores the most effective digital marketing strategies and campaigns•Investigates the current status of digital marketing and social media utilization by both travellers and service providers•Provides a view to the future of future digital marketing and social media research trendsDigital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.
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Sustainable And Collaborative Tourism In A Digital World

51,66€ + 10% CARD

 This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019. With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for the good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviours. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing. Secondly, the challenge of new and growing collaborative business models, with champions as Airbnb or Uber, that are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. This volume explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. Sustainable and Collaborative Tourism in a Digital World offers discussion and insights from some of the world experts in the area as to how tourism marketing can evolve and advance to rise-up to these new challenges and opportunities. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antonia Correia, Universidade do Algarve, Portugal.
ENGLISH

Digital Marketing And Social Media Strategies For Tourism And Hospitality Organizations

141,95€ + 10% CARD

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 Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
ENGLISH

Sustainable And Collaborative Tourism In A Digital World

51,36€ + 10% CARD

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 Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.
ENGLISH

Tourismâ€™S New Markets - Drivers, Details And Directions

51,36€ + 10% CARD

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 With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism.
ENGLISH

Digital Marketing And Social Media Strategies For Tourism And Hospitality Organizations

52,71€ + 10% CARD

free shipping

 Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
ENGLISH

Sustainable And Collaborative Tourism In A Digital World

141,95€ + 10% CARD

free shipping

 Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.
ENGLISH

Experiential Consumption And Marketing In Tourism Within A Cross-Cultural Context

51,66€ + 10% CARD

 Culture is the entangling web of symbols, sounds, rituals, rites and practices by which we become persons and by which we can grow. Culture is often the reason for travel, and both bargain and barrier in its consumption. Underpinned by globalization, tourism is both enabling and threatening culture and its practices, as business commodifies authentic differences. This book includes contributions that analyze and critique initiations to culture, and reports on the facilitation, celebration and sharing of culture through tourism and how each is manifested in tourism marketing theory, policy and practice. It contains case examples of the opportunities, best practices, aims, pitfalls and mistakes of those tourism businesses which have culture as their core experience as well as cases of where different tourists are engaged in exploring and learning about other cultures. In addition, the book contains chapters on the below themes of interest where culture has contributed strongly to their outcomes: the roles of tourists, locals and communities, events, business practices in facilitating and sharing culture, relationship marketing, experiential marketing, cross-border marketing, product differentiation and market segmentation, shopping experiences, storytelling and visual narrative analysis. Part of the Advances in Tourism Marketing series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism.
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Tourism'S New Markets - Drivers, Details And Directions

51,66€ + 10% CARD

 Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism s New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.
ENGLISH

Tourismâ€™S New Markets - Drivers, Details And Directions

141,95€ + 10% CARD

free shipping

 With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism.
ENGLISH

Experiential Consumption And Marketing In Tourism Within A Cross-Cultural Context

51,36€ + 10% CARD

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 This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.
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The Auspicious Time

by Zhang Zhilu

20,27€ + 10% CARD

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Lao Lanxang And Its Last King

by Xanouvong

54,08€ + 10% CARD

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Usaf - 75 Years Of The World'S Most Powerful Air Force

by David Baker e David Baker

12,16€ + 10% CARD
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Media And Truth - French Media And The Depiction Of China

by Maxime Vivas

60,83€

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Nourish

by Rena Lavery

135,19€

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Captain Blood - With Two Explanatory Maps Of The Caribbean Region

by Rafael Sabatini

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Accounting In Context For Non-Specialists

by Makailla (Teaching Fellow, University Of Sussex, Uk) Mcconnell

38,61€

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 Focuses on concepts and uses plain English to cover accounting techniques to better understand the language of accounting or where they illustrate a particular concept or problem. This book gets to the big concepts quickly, which is ultimately what decision makers must recognise to be able to be informed engagers with accounting information.
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The Poems Of Sappho - A New Rendering: Hymn To Aphrodite, 52 Fragments, & Ovid'S Sappho To Phaon; With A Short Biography Of Sappho (Aziloth Books)

by Henry De Vere Stacpoole

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The Meaning Of Masonry

by Walter L. Wilmshurst

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ENGLISH

The Didache - The Teaching Of The Twelve Apostles; Translated By Roswell D. Hitchcock & Francis Brown With Introduction, Notes, & Greek Version (Aziloth Books).

by Brown (Translators), Anonymous Hitchcock

OUT OF STOCK OR NOT AVAILABLE
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