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Experiential Consumption And Marketing In Tourism Within A Cross-Cultural Context

language: english
Publisher: GOODFELLOW PUBLISHERS LIMITED, July of 2019 ‧
51,36€
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This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

Experiential Consumption And Marketing In Tourism Within A Cross-Cultural Context

Property Description
ISBN: 9781911396987
Publisher: GOODFELLOW PUBLISHERS LIMITED
Release Date: July of 2019
Language: English
Cover: Softcover
Pages: 280
Format: Book
Collection: Advances In Tourism Marketing
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
Books in English > Others
EAN: 9781911396987

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