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Transformational Governance - How Boards Achieve Extraordinary Change

by Beth Gazley e Katha Kissman

42,39€ + 10% CARD

 There has never been so much pressure on nonprofit boards of directors to achieve a level of accountability that meets public and stakeholder expectations. Member-serving association boards may be especially challenged by their more complex affiliate structures and a greater emphasis on representative governance. But what does the journey to good governance look like? Markedly different from existing board development books, this modern approach focuses less on the behaviors and qualities of "high-performing boards" and more on the stages and processes that directors and their staff used to transform their boards. Based on research funded by the ASAE Foundation, the book fills a gap in the governance literature by emphasizing diagnosis and problem solving, using the actual tools and activities implemented by 85 transformed associations. Combining the credibility of scholarly research with lively and compelling stories, tools, and teachable moments, this book is designed to help associations and other nonprofit organizations achieve the entire journey to good governance, from first to last steps.
ENGLISH

Spike Your Brand Roi - How To Maximize Reputation And Get Results

by Adele R. Cehrs

42,39€ + 10% CARD

 Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as social risk. In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. Based on the author s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: Learn to recognize brand patterns that are driven by audience interests and outside events Focus your energy, resources, and money when your brand is top-of-mind Decrease your marketing spend while increasing your bottom-line benefits Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight Retool traditional word-of-mouth initiatives for optimum results With Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.
ENGLISH

Transformational Governance - How Boards Achieve Extraordinary Change

by Beth Gazley e Katha Kissman

43,25€ + 10% CARD

free shipping

 There has never been so much pressure on nonprofit boards of directors to achieve a level of accountability that meets public and stakeholder expectations. Member-serving association boards may be especially challenged by their more complex affiliate structures and a greater emphasis on representative governance.
ENGLISH

Spike Your Brand Roi - How To Maximize Reputation And Get Results

by Adele R. Cehrs

43,25€ + 10% CARD

free shipping

 Increase ROI through more effective brand marketing According to CMO. com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re-tweet is supposed to be a win.
ENGLISH

Secret Strength - For Those Who Search

by Joni Eareckson Tada

OUT OF STOCK OR NOT AVAILABLE
ENGLISH

Uruguay Round - An Assessment

by Jeffrey J. Schott e Johanna W. Buurman

OUT OF STOCK OR NOT AVAILABLE
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Currency Convertibility In Eastern Euro

by John Williamson

OUT OF STOCK OR NOT AVAILABLE
ENGLISH

Japan In The World Economy

by Bela Balassa e Marcus Noland

OUT OF STOCK OR NOT AVAILABLE
ENGLISH

Bank Lending To Developing Countries

by C. Fred Bergsten, John Williamson e William Cline

OUT OF STOCK OR NOT AVAILABLE
ENGLISH

How To Read Nonprofit Financial Statements - A Practical Guide

by Andrew S. Lang, Lee Klumpp, Tammy Ricciardella e William D. Eisig

OUT OF STOCK OR NOT AVAILABLE

 Clear guidance with coverage of the new changes to the FASB standards How to Read Nonprofit Financial Statements clarifies FASB standards to help you quickly and easily understand the nonprofit's most important document.

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