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Routledge Library Editions: Advertising

960,63€ + 10% CARD

 Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.
ENGLISH

Constitutional Bargaining In Russia, 1990-93 - Institutions And Uncertainty

by Edward (University Of Kent, Uk) Morgan-Jones

63,53€ + 10% CARD

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 This book examines the constitutional bargaining processes in Russia in the critical period of 1990-1993. It is a valuable resource to those interested in Russia and post-communist politics, origins of political institutions, comparative government, democratisation and development studies.
ENGLISH

The Future Of Geography (Rle Social & Cultural Geography)

66,23€ + 10% CARD

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 The chapters in this book address fundamental questions of the nature and purpose of geography, scrutinising its contents, philosophy and methodology. Aimed at undergraduates its purpose is to broaden the debate about what geography had become during the 1980s and what shape it might take in the future.
ENGLISH

The Economics Of Advertising

by Frederic Taylor

66,23€ + 10% CARD

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 What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
ENGLISH

The Business Of Advertising

by Clarence Moran

66,23€ + 10% CARD

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 The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.
ENGLISH

Planning Advertisements (Rle Advertising)

by Gilbert Russell

64,91€ + 10% CARD

 The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.First published in 1935.
ENGLISH

Planning Advertisements (Rle Advertising)

by Gilbert Russell

64,91€ + 10% CARD

 The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.First published in 1935.
ENGLISH

Economics Of Advertising (Rle Advertising)

by Frederic Taylor

64,91€ + 10% CARD

 What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
ENGLISH

Outdoor Advertising (Rle Advertising)

by Anthony Sykes e Richard Nelson

64,91€ + 10% CARD

 Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.
ENGLISH

Outdoor Advertising (Rle Advertising)

by Anthony Sykes e Richard Nelson

64,91€ + 10% CARD

 Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.
ENGLISH

Commercial Advertising (Rle Advertising)

by Thomas Russell

64,91€ + 10% CARD

 The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.First published in 1919.
ENGLISH

Commercial Advertising (Rle Advertising)

by Thomas Russell

64,91€ + 10% CARD

 The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.First published in 1919.
ENGLISH

Advertising, The Uneasy Persuasion (Rle Advertising) - Its Dubious Impact On American Society

by Michael Schudson

67,56€ + 10% CARD

 What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book ReviewFirst published in 1984.
ENGLISH

Advertising, The Uneasy Persuasion (Rle Advertising) - Its Dubious Impact On American Society

by Michael Schudson

67,56€ + 10% CARD

 What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book ReviewFirst published in 1984.
ENGLISH

Advertising A New Approach (Rle Advertising)

by Walter Taplin

64,91€ + 10% CARD

 Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.First published in 1960.
ENGLISH

Advertising A New Approach (Rle Advertising)

by Walter Taplin

64,91€ + 10% CARD

 Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.First published in 1960.
ENGLISH

Advertising Explained

by Dennis Caton

64,91€ + 10% CARD

 This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference.First published in 1949.
ENGLISH

Advertising Explained

by Dennis Caton

64,91€ + 10% CARD

 This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference.First published in 1949.
ENGLISH

Advertising At The Crossroads (Rle Advertising)

by Max Geller

64,91€ + 10% CARD

 Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest.First published in 1952.
ENGLISH

Advertising At The Crossroads (Rle Advertising)

by Max Geller

64,91€ + 10% CARD

 Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest.First published in 1952.
ENGLISH

Economics Of Advertising (Rle Advertising)

by Frederic Taylor

64,91€ + 10% CARD

 What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
ENGLISH

Economic Implications Of Advertising (Rle Advertising)

by Otto Firestone

64,91€ + 10% CARD

 Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.First published in 1967.
ENGLISH

Economic Implications Of Advertising (Rle Advertising)

by Otto Firestone

64,91€ + 10% CARD

 Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.First published in 1967.
ENGLISH

Business Of Advertising

by Clarence Moran

64,91€ + 10% CARD

 The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.
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