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Hospitality Branding

by Chekitan S. Dev

18,01€ + 10% CARD

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 Skillfully blending the knowledge of recent history, the wisdom of new research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.
ENGLISH

Hospitality Branding, Volume 2 - New Insights And Case Studies

by Chekitan S. Dev

~~218,63€~~ 196,77€ 10% OFF

 The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality branding. In recent years, the brand has become preeminent as the key to success. Previously, business strategy started with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise and has become the chief organizing principle for most hospitality organizations. Chekitan S. Dev shows how the urgent battle for market share among brands requires savvy industry leaders to carefully assess social trends and consumer behaviors before implementing ever more elaborate and sophisticated amenities or deploying social media as marketing tools.Combining Dev''s own insights into what works (and what doesn''t) in promoting hospitality brands with the hard-earned wisdom of global hospitality leaders, Hospitality Branding, Volume 2 presents widely applicable case studies and candid conversations to assist hospitality organizations in surviving, evolving, and thriving in today''s competitive global business ecosystem.
ENGLISH

Hospitality Branding, Volume 2 - New Insights And Case Studies

by Chekitan S. Dev

~~18,54€~~ 16,69€ 10% OFF

 The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality branding. In recent years, the brand has become preeminent as the key to success. Previously, business strategy started with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise and has become the chief organizing principle for most hospitality organizations. Chekitan S. Dev shows how the urgent battle for market share among brands requires savvy industry leaders to carefully assess social trends and consumer behaviors before implementing ever more elaborate and sophisticated amenities or deploying social media as marketing tools.Combining Dev''s own insights into what works (and what doesn''t) in promoting hospitality brands with the hard-earned wisdom of global hospitality leaders, Hospitality Branding, Volume 2 presents widely applicable case studies and candid conversations to assist hospitality organizations in surviving, evolving, and thriving in today''s competitive global business ecosystem.
ENGLISH

The Next Frontier Of Restaurant Management - Harnessing Data To Improve Guest Service And Enhance The Employee Experience

36,49€ + 10% CARD

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 The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively...
ENGLISH

Hospitality Branding

by Chekitan S. Dev

15,89€ + 10% CARD

 Skillfully blending the knowledge of recent history, the wisdom of new research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.
ENGLISH

Captive And The Gift - Cultural Histories Of Sovereignty In Russia And The Caucasus

by Bruce Grant

23,84€ + 10% CARD

 Bruce Grant explores the long relationship between Russia and the Caucasus and the means by which sovereignty has been exercised in this contested area.
ENGLISH

Killing Neighbors - Webs Of Violence In Rwanda

by Lee Ann Fujii

198,75€ + 10% CARD

 "Fujii makes a much-needed contribution both to the field of Rwandan studies and of genocide studies, substituting data for ideology and local voices for political tracts."â€"David Newbury, Smith College
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On The Irish Waterfront - The Crusader, The Movie, And The Soul Of The Port Of New York

by James T. Fisher

9,26€ + 10% CARD

 The real story of gangsters, politicians, longshoremen, union leaders, and Catholic priests that informed the classic 1954 film, On the Waterfront.
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Occupational Hazards - Success And Failure In Military Occupation

by David M. Edelstein

23,84€ + 10% CARD

 Edelstein elucidates the occasional successes of military occupations and their more frequent failures through 26 cases since 1815 in which an outside power seized control of a territory where the occupying party had no long-term claim on sovereignty.
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River Runs Black - The Environmental Challenge To China''S Future

by Elizabeth C. Economy

11,91€ + 10% CARD

 Economy traces the economic and political roots of China's environmental challenge and the evolution of the leadership's response. She argues that China's current approach to environmental protection mirrors the one embraced for economic development.
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In Search Of Paradise - Middle-Class Living In A Chinese Metropolis

by Li Zhang

198,75€ + 10% CARD

 "An engaging ethnography of the very different ways in which individuals, families, and social strata in China are affected by the experience of homeownership."â€"Luigi Tomba, ANU College of Asia and the Pacific
ENGLISH

Eagle Watchers - Observing And Conserving Raptors Around The World

198,75€ + 10% CARD

 Eagles have fascinated humans for millennia. For some, the glimpse of a distant eagle instantly becomes a treasured lifelong memory. Others may never encounter a wild eagle in their lifetime. This book was written by people who have dedicated years to...
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Channels Of Power - The Un Security Council And U.S. Statecraft In Iraq

by Alexander Thompson

198,75€ + 10% CARD

 Thompson surveys U.S. policy toward Iraq, starting with the Gulf War, continuing through the interwar years of sanctions and coercive disarmament, and concluding with the 2003 invasion and its long aftermath.
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Healing Together - The Labor-Management Partnership At Kaiser Permanente

by Adrienne E. Eaton, Paul S. Adler, Robert B. Mckersie e Thomas A. Kochan

23,84€ + 10% CARD

 Kaiser Permanente is the largest managed care organization in the country. It also happens to have the largest and most complex labor-management partnership ever created in the United States. This book tells the story of that partnership-how it...
ENGLISH

Power In Coalition - Strategies For Strong Unions And Social Change

by Amanda Tattersall

198,75€ + 10% CARD

 Tattersall argues that coalition success must be measured by two criteria: whether campaigns produce social change and whether they sustain organizational strength. The book contributes new, practical frameworks and insights to guide unions globally.
ENGLISH

Good Temp

by Esther B. Neuwirth e Vicki Smith

198,75€ + 10% CARD

 Temporary agencies place approximately two and a half million people in jobs each day in the United States. Every year, about twelve million people use these placement agencies to find temporary work. Many Americans, even those who desire permanent...
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Organizations At War In Afghanistan And Beyond

by Abdulkader H. Sinno

198,75€ + 10% CARD

 Sinno closely examines the fortunes of the various factions in Afghanistan that have been fighting each other and foreign armies since the 1979 Soviet invasion, offering a new understanding of how their organizational structure determine success.
ENGLISH

Will To Imagine - A Justification Of Skeptical Religion

by J. L. Schellenberg

198,75€ + 10% CARD

 Where other works treat religious skepticism as a dead end, The Will to Imagine argues that skepticism is the only point from which a proper beginning in religious inquiryâ€"and in religion itselfâ€"can be made.
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Awaiting The Heavenly Country - The Civil War And America''S Culture Of Death

by Mark S. Schantz

198,75€ + 10% CARD

 Essential reading for anyone wanting a deeper understanding of the Civil War and the ways in which antebellum Americans comprehended death and the unimaginable bloodshed on the horizon.
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China 2020 - How Western Business Can—And Should—Influence Social And Political Change In The Coming Decade

by Michael A. Santoro

198,75€ + 10% CARD

 China 2020 describes various tectonic social and political battles going on within China. Michael A. Santoro strongly believes that Western businesses can (and should) influence these developments.
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Securing Japan - Tokyo''S Grand Strategy And The Future Of East Asia

by Richard J. Samuels

21,19€ + 10% CARD

 The definitive assessment of Japanese security policy and its implications for the future of East Asia.
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Rebels Without Borders - Transnational Insurgencies In World Politics

by Idean Salehyan

198,75€ + 10% CARD

 Salehyan examines transnational rebel organizations in civil conflicts, utilizing cross-national datasets and case studies: Nicaraguan Contra bases in Honduras and Costa Rica; the Rwandan civil war's impact on Congo; and the Kurdish PKK.
ENGLISH

Community Of Europeans? - Transnational Identities And Public Spheres

by Thomas Risse

198,75€ + 10% CARD

 Thomas Risse evaluates the state of the art about European identity and European public spheres, arguing that integration has had profound and long-term effects on the citizens of EU countries.
ENGLISH

Targeting Civilians In War

by Alexander B. Downes

13,24€ + 10% CARD

 Accidental harm to civilians in warfare often becomes an occasion for public outrage, from citizens of both the victimized and the victimizing nation. In this vitally important book on a topic of acute concern for anyone interested in military...
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