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Communication Excellence - How To Develop, Manage And Lead Exceptional Communications

by Angeles Moreno, Ansgar Zerfass, Dejan Vercic, Piet Verhoeven e Ralph Tench

40,55€ + 10% CARD

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 Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication.
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Antisemitism Before And Since The Holocaust - Altered Contexts And Recent Perspectives

135,18€ + 10% CARD

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 Divided into five discrete sections, this book examines the issue of Holocaust denial, and in some cases "Holocaust inversion" in North America, Europe, and the Middle East and its relationship to the history of antisemitism before and since the Holocaust.
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Brand Fans - Lessons From The World'S Greatest Sporting Brands

by Aaron C.T. Smith, Constantino Stavros e Kate Westberg

162,21€ + 10% CARD

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 Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sportâ€™s leading brands.
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Impact Of International Business - Challenges And Solutions For Policy And Practice

118,59€ + 10% CARD

 The book examines various contemporary international business issues from various viewpoints, draws on research conducted in different countries, examines IB issues in both developed and emerging country contexts, offers various theoretical perspectives and different methodologies.
ENGLISH

Internationalisation Strategies

118,59€ + 10% CARD

 This volume, published in association with the UK chapter of the Academy of International Business, again contains a number of contributions from leading academics. The book looks at the environmental influences on internationalisation and considers the strategic options available to firms.
ENGLISH

International Business - New Challenges, New Forms, New Perspectives

by Simon Harris

118,59€ + 10% CARD

 Provides an in-depth analysis of some of the most recent challenges for international businesses, such as corporate social responsibility and the phenomenon of outward foreign direct investment from China. Reflects on the new perspectives in international business by presenting the experience of successful business experts in the field.
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International Business - Emerging Issues And Emerging Markets

171,59€ + 10% CARD

 This sixth volume in the Academy of International Buiness Series presents leading-edge research on contemporary themes in international business.
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International Business Organization - Subsidiary Management, Entry Strategies And Emerging Markets

by Malcolm Chapman

118,59€ + 10% CARD

 The fifth volume of the "Academy of International Business Series" concentrates on three areas of international business: organizational issues across multinational enterprises; international market entry strategy; and emerging markets.
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Firm-Level Internationalization, Regionalism And Globalization - Strategy, Performance And Institutional Change

59,61€ + 10% CARD

 The current international business environment is characterized by two contradictory but at times mutually supplementary trends. Regionalization is part of the process of globalization, but it can also be a counter force to globalization as stakeholders act to protect their perceived interests. This book expands the debate on this interesting topic
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Resources, Efficiency And Globalization

59,61€ + 10% CARD

 International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
ENGLISH

Contemporary Challenges To International Business

118,59€ + 10% CARD

 International business is synonymous with big challenges. Cultural and institutional complexities remain ever potent, so are ''newer'' concerns like climate change and international terrorism. This timely book examines these challenges from the perspectives of different international business actors.
ENGLISH

Rise Of Multinationals From Emerging Economies - Achieving A New Balance

59,61€ + 10% CARD

 The 41st Annual Conference of the Academy of International Business UK and Ireland Chapter was held at The University of York in April 2014. This book contains records of keynote speeches and special session on key topics, as well as selection of some of the best papers presented at the conference.
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International Business And Institutions After The Financial Crisis

118,59€ + 10% CARD

 The challenge in the post crisis world is how business, government and academia come together to foster conditions for sustainable economic development. Understanding this requires an examination of the fundamental principles of IB, including location decisions, returns to multinationality and links between government and business, and CSR.
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Changing Geography Of International Business

by Gary Cook e Jennifer Johns

118,59€ + 10% CARD

 Presents papers which grapple with some of the most important developments and challenges in International Business, both for the firms who must fashion strategy within a rapidly changing world economic order and researchers who seek to explain the nature of these shifts and how firms respond.
ENGLISH

Growth Frontiers In International Business

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Aesthetic Autobiography: From Life To Art In Marcel Proust, James Joyce - From Life To Art In Marcel Proust, James Joyce, Virginia Woolf And Anais Nin

by Suzanne Nalbantian

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 Suzanne Nalbantian provides a precise and highly original basis to identify literary art with her novel approach to autobiography. Re-examining Proust, Joyce, and Woolf, with Nin in their wake, Nalbantian discerns models of a hybrid genre characterized by common aesthetics.<br>
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Hobbes And The Paradoxes Of Political Origins

by M. Kramer

141,61€

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 This book expounds an analytical method that focuses on paradoxes - a method originally associated with deconstructive philosophy, but bearing little resemblance to the interpretive techniques that have come to be designated as 'deconstruction' in literary studies.
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The Unknown Country: Death In Australia, Britain And The Usa

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 In a strategy deliberately counter to many earlier texts which focus on social aspects of death and dying this book will not examine death through the social prism of US or British culture alone.
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Towards More Effective Monetary Policy

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 This volume contains papers prepared for the Bank of Japan's Seventh International Conference which explore the operational and institutional framework for effective monetary policy implementation against the background of recent developments in economics and central banking practice.
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China And The Origins Of The Pacific War, 1931-41

by Youli Sun

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 Following the Japanese invasion of Manchuria in 1931, the Chinese government spent a decade attempting to promote an international coalition against Tokyo.
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The Privatization Of Social Policy? - Occupational Welfare And The Welfare State In America, Scandinavia And Japan

163,51€

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 Occupational welfare is a distinctive solution to contemporary social policy dilemmas. Though it plays a substantial role in many countries, especially in pension provision, occupational welfare and its subtle links to the welfare state have been largely neglected by social scientists.
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Julia Kristeva - Readings Of Exile And Estrangement

by A. Smith

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 Kristeva is drawn to states of extremity where language and the psyche are under duress, and in this book Smith examines the way the alchemical properties of words may transform these extremities into what Kristeva calls 'a fire of tongues, an exit from representation'.
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Internationalisation Strategies

157,08€

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 This volume, published in association with the UK chapter of the Academy of International Business, again contains a number of contributions from leading academics. The book looks at the environmental influences on internationalisation and considers the strategic options available to firms.
ENGLISH

Wittgenstein And Psychotherapy - From Paradox To Wonder

by John M. Heaton

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 Using the work of Wittgenstein, John Heaton challenges the notion of theoretical expertise on the mind, arguing for a new understanding of therapy as an attempt by patients to express themselves in an effort to see and say what has not been said or seen, and accept that the world is not as fixed as they are constituting it.
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