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ENGLISH

Philosophy Of Marketing

1272,11€ + 10% CARD

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 This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.
ENGLISH

New Directions In Critical Marketing Studies

1055,81€ + 10% CARD

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 The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.
ENGLISH

Killing Kennedy - The End Of Camelot

by Bill O'Reilly e Martin Dugard

22,97€ + 10% CARD

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 Killing Kennedy: Bill O'Reilly and Martin Dugard's thrilling, bestselling new history of the assassination of JFK
ENGLISH

Political Marketing

743,53€ + 10% CARD

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 At the crossroads of political communication and marketing, this set explores literature in key topics from advertising and market research to the marketing of terrorist groups.
ENGLISH

Marketing In China

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 Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the boom of the present day.
ENGLISH

Numbers Numbers Everywhere - A Colourful Book Of Counting

11,58€

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 Discover the world of numbers with this icon-based graphic board book, featuring raised pieces and die cuts on every page.
ENGLISH

Ianthe Poems

by Peter Philpott

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 Peter Philpott's lyrics on his granddaughter Ianthe read like the meditations of a slightly deranged but liberated Wordsworth, who has escaped onto the streets of the twenty-first century, not quite sure whether he is the grandfather or the grandchild.
ENGLISH

International Perspectives Of Marketing Theory

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 This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field.
ENGLISH

Constructing Research Questions - Doing Interesting Research

by Jorgen Sandberg

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 The authors develop a methodology for identifying and challenging assumptions underlying existing theories and generating research questions, using examples from across the social sciences.
ENGLISH

Constructing Research Questions - Doing Interesting Research

by Jorgen Sandberg e Mats Alvesson

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 The authors develop a methodology for identifying and challenging assumptions underlying existing theories and generating research questions, using examples from across the social sciences.
ENGLISH

Social Marketing

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 Bringing together seminal texts from diverse sources, this four-volume set - opening with an illuminating introduction from the editor - seeks to organize the field of social marketing, highlight its global scope and contributions, and present its current growth and dynamism.
ENGLISH

Photoshop Elements 11 The Missing Manual

by Barbara Brundage

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 Whether you're a photographer, scrapbooker, or aspiring graphic artist, Photoshop Elements is an ideal image-editing tool - once you know your way around. This bestselling book removes the guesswork. With candid, jargon-free advice and step-by-step guidance, you'll get the most out of Elements.
ENGLISH

Marketing Ethics

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 This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.
ENGLISH

Business-To-Business Marketing

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 This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety.
ENGLISH

Contemporary Artifice And Baroque Deformation

by Claudia Gioia

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ENGLISH

Macromarketing - Marketing Systems, Societal Development, Equity And Poverty

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 This essential reference work is contemporary and comprehensive, providing multiple perspectives on controversial topics within macromarketing such as trade versus aid, and ethical distribution of wealth.
ENGLISH

Hitler Needs You

by Jack Trevor Story

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