Search Results

ENGLISH

Managing Complexity In Global Organizations

by Martha L. Maznevski, Ulrich Steger e Wolfgang Amann

46,38€ + 10% CARD

 This book delivers new IMD insights on an emerging challenge - how to deal with overwhelming complexity. Global organizations face a complex decision-making environment.
ENGLISH

Managing Complexity In Global Organizations

by Martha L. (International Institute For Management Development (Imd)) Maznevski, Ulrich (International Institute For Management Development (Imd)) Steger e Wolfgang (Growth, Innovation And Enterprise) Amann

44,60€ + 10% CARD

free shipping

 This book delivers new IMD insights on an emerging challenge - how to deal with overwhelming complexity. Global organizations face a complex decision-making environment.
ENGLISH

Beyond Traditional Marketing - Innovations In Marketing Practice

by Adrian (Imd) Ryans, Dominique (Imd) Turpin, Jacques (Imd) Horovitz, Jean-Pierre (Babson College) Jeannet, John (Imd) Walsh, Kamran (Imd) Kashani e Sean (Imd) Meehan

54,06€ + 10% CARD

free shipping

 This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two--way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real--world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.

DIDN'T FIND WHAT YOU'RE LOOKING FOR?

Browse by the menu categories.

Check the search criteria in help .

Finally, if needed, use the we'll search for you .