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Winning With Data In The Business Of Sports

Crm And Analytics

by Fiona Green
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2021 ‧
48,66€
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This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

Winning With Data In The Business Of Sports

Crm And Analytics

by Fiona Green

Property Description
ISBN: 9780367610708
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2021
Language: English
Dimensions: 160 x 238 x 17 mm
Cover: Hardcover
Pages: 228
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780367610708