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Winning At New Products, 5th Edition

Creating Value Through Innovation

by Robert Cooper
language: english
Publisher: BASIC BOOKS, September of 2017 ‧
29,74€
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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

Winning At New Products, 5th Edition

Creating Value Through Innovation

by Robert Cooper

Property Description
ISBN: 9780465093328
Publisher: BASIC BOOKS
Release Date: September of 2017
Language: English
Dimensions: 228 x 151 x 29 mm
Cover: Softcover
Pages: 448
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780465093328

ABOUT THE AUTHOR

Robert Cooper

Robert K. Cooper, Ph.D., presidente do conselho directivo da Q-Metrics, empresa de avaliação de dados de San Francisco, nos últimos dez anos prestou serviços de consultoria, organizou e apresentou programas de treino profissional em importantes organizações.

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BY THE AUTHOR

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