When Mbas Rule The Newsroom

How The Marketers And Managers Are Reshaping Today'S Media

by Doug Underwood
language: english
Publisher: COLUMBIA UNIVERSITY PRESS, November of 1995 ‧
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This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.

When Mbas Rule The Newsroom

How The Marketers And Managers Are Reshaping Today'S Media

by Doug Underwood

Property Description
ISBN: 9780231080491
Publisher: COLUMBIA UNIVERSITY PRESS
Release Date: November of 1995
Language: English
Dimensions: 152 x 228 x 18 mm
Cover: Softcover
Pages: 259
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9780231080491