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When Mbas Rule The Newsroom
How The Marketers And Managers Are Reshaping Today'S Media
language: english
Publisher:
COLUMBIA UNIVERSITY PRESS, November of 1995 ‧
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SYNOPSIS
This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780231080491 |
| Publisher: | COLUMBIA UNIVERSITY PRESS |
| Release Date: | November of 1995 |
| Language: | English |
| Dimensions: | 152 x 228 x 18 mm |
| Cover: | Softcover |
| Pages: | 259 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
Books in English > Others |
| EAN: | 9780231080491 |
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When Mbas Rule The NewsroomCOLUMBIA UNIVERSITY PRESS158,17€