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When Mbas Rule The Newsroom
How The Marketers And Managers Are Reshaping Today'S Media
language: english
Publisher:
COLUMBIA UNIVERSITY PRESS, July of 1993 ‧
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SYNOPSIS
Based on extensive surveys of news management, this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780231080484 |
| Publisher: | COLUMBIA UNIVERSITY PRESS |
| Release Date: | July of 1993 |
| Language: | English |
| Dimensions: | 157 x 237 x 23 mm |
| Cover: | Hardcover |
| Pages: | 259 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
Books in English > Others |
| EAN: | 9780231080484 |
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When Mbas Rule The NewsroomCOLUMBIA UNIVERSITY PRESS40,56€