Capa do artigo Whatever You Think, Think The Opposite

Whatever You Think, Think The Opposite

by Paul Arden
language: english
Publisher: PENGUIN BOOKS LTD, March of 2006 ‧
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Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions.

Whatever You Think, Think The Opposite

by Paul Arden

Property Description
ISBN: 9780141025711
Publisher: PENGUIN BOOKS LTD
Release Date: March of 2006
Language: English
Dimensions: 122 x 181 x 11 mm
Cover: Softcover
Pages: 144
Format: Book
Categories: Books in English > Lifestyle & Hobbies > Lifestyle & Hobbies in General
Books in English > Others
EAN: 9780141025711
Recommended Minimum Age: Not applicable

ABOUT THE AUTHOR

Paul Arden

Paul Arden (1940-2008), famoso guru do mundo da publicidade, é frequentemente descrito como um génio rebelde da criatividade. Depois de dezoito anos turbulentos no setor publicitário, encontrou a sua alma gémea na agência Saatchi & Saatchi em 1977, onde trabalhou durante quinze anos. São da sua autoria algumas das campanhas com maior notoriedade de sempre no Reino Unido. Publicou êxitos mundiais como Tudo o Que Pensar, Pense ao Contrário.

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