Weaponized Marketing

Defeating Islamic Jihad With Marketing That Built The World'S Top Brands

by Lisa Merriam e Milton Kotler
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, April of 2020 ‧
40,56€
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Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world’s leading brands to succeed where military might and diplomacy have failed.

Weaponized Marketing

Defeating Islamic Jihad With Marketing That Built The World'S Top Brands

by Lisa Merriam e Milton Kotler

Property Description
ISBN: 9781538137543
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: April of 2020
Language: English
Dimensions: 180 x 255 x 9 mm
Cover: Softcover
Pages: 168
Format: Book
Collection: Security And Professional Intelligence Education Series
Categories: Books in English > Politics > Politics in General
Books in English > Others
EAN: 9781538137543