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Wanghong As Social Media Entertainment In China

by David Craig, Jian Lin e Stuart Cunningham
language: english
Publisher: Springer Nature Switzerland AG, February of 2021 ‧
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In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.

Wanghong As Social Media Entertainment In China

by David Craig, Jian Lin e Stuart Cunningham

Property Description
ISBN: 9783030653750
Publisher: Springer Nature Switzerland AG
Release Date: February of 2021
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 197
Format: Book
Collection: Palgrave Studies In Globalization, Culture And Society
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9783030653750

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